This vintage item is for One (1)original vintage FW WOOLWORTH ICE CREAM SODA FOUNTAIN lunch counter sign c1950s. This awesome piece of Chocolate Cake and Vanilla Ice Cream.....just screams ORDER ME! Measures in inches5.5\" x 9\" oval shaped. Made by Schmidt Litho SF USA numbered C-178. Made ofthick cardboard and stamped FW Woolworth Co on back. New old stock never used or circulated.
Fact:

The F. W. Woolworth Company (often referred to asWoolworth\'s, or Woolworth) was a retail company that was one of the originalpioneers, and arguably the most successful American and internationalfive-and-dime stores, setting trends and creating the modern retail model whichstores follow worldwide today.

The F.W. Woolworth Co. sold discounted general merchandiseat fixed prices, usually five or ten cents, undercutting the prices of otherlocal merchants. Woolworth, as the stores popularly became known, was one ofthe first American retailers to put merchandise out for the shopping public tohandle and select without the assistance of a sales clerk. Earlier retailershad kept all merchandise behind a counter and customers presented the clerkwith a list of items they wished to buy.